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Oyatsu: Japanese snacks between meals (Collaboration version)

Date Published: Last Update:2015/05/20 Food , , , ,

Oyatsu (3)

In my previous “oyatsu” post, I introduced a soft type candy product with the package of “Shingeki no Kyojin” (Attack on Titan).
There are many collaboration products like that in Japan.



The most popular character is probably the “Mickey Mouse”.
He is used not only on the packages of snacks, but others too.
I have trolley bags with his silhouettes.

The other Disney characters are not often used, but when a new film is released, some companies use its images (not for a long time, though).
These are the examples of the newest:
Anna package

Anna package

Cookies and crisps, both were produced by Bourbon.
There are small bags inside the big bag of cookies, and silhouettes of characters are printed.
Two cookies in each bag, and its flavour is either strawberry or chocolate.
It seems there are 6 kinds of designs for silhouettes.

Anna package

Left: Chocolate flavour.
Right: Strawberry flavour.



“Doraemon” is one of the most long loved characters in Japan.
When I was a child, Doraemon was in almost every Shougakkan (publishing company) magazine for children.
It’s written by Fujiko F. Fujio, who passed away in 1996.
However, new films have been released after his death by the manga company which he established.
This year, it’s the 80th anniversary of his birth, and a new 3D film entitled “Stand By Me” is released.

The confectionery company “Glico” is producing “Doraemon” themed products.
Doraemon package

Doraemon package

Doraemon package

There is a drawing for colouring inside the box.

Other products of Glico with Doraemon packages are also available.
If you are interested, see this page.

The most well-known Glico product outside of Japan is probably “Pocky” a.k.a. “Mikado”.
I rememeber I found “Mikado” at a supermarket in France more than 10 years ago.
In Japanese, “mikado” means “emperor”, so I assumed this implied “The king of the snacks”.
However, according to Wikipedia, the name was taken after a pick-up sticks game because Pocky is a stick-shaped snack.
(Actually, the name of the game came from the Japanese word “Mikado” for “emperor”)

In Japan, I guess the product Glico caramel candy (“kyarameru” in Japanese) is the most famous.
The Glico Running Man is printed on its package.
I wanted to buy Doraemon version Glico with a blue coloured box (usually red) and a free figure of Doraemon characters, but I couldn’t find any.


-Glico Running Man-

For more details about the Glico Running Man, see this post.


[Hello Kitty]

I know “Hello Kitty” is a world famous character.
When I went to Rome, I saw a “Hello Kitty” at a shop in the Roma Termini railway station and a young girl wearing a “Hello Kitty” T-shirt.
In Japan, you can find her almost everywhere.
She collaborates with anyone, anything, so people often make fun of her saying “Hello Kitty doesn’t choose her work”.
You would agree with this if you see some of the odd and / or funny cell-phone straps at local souvenir shops.

TakoyaKitty strap

-Osaka TakoyaKitty strap-
For more info. about takoyaki, see this post.

TakoyaKitty strap

-Closer look-
Notice a pick sticking out from the top Kitty's head.


Kitty Okayama strap

-Okayama muscat grape Kitty strap-
Muscat grape is one of local specialities of Okayama.


Kitty Okayama strap

-Closer look-
Can you see wings on her back?


Here are product collaborations with “Fujiya”, a confectionery company.

Fujiya package

-Milky and Country Ma'am-

See Kitty imitates a Fujuya’s well-known mascot “Peko-chan”.
Her hairdo, licking her lips and wearing the same kind of clothes.
Peko-chan wears a cat ears headband.

Fujiya package



“Milky” is a milk flavoured soft candy and is probably the most famous and long-run product of Fujiya.
It’s been sold since 1951.
This Kitty package contains strawberry flavour candy which is wrapped with a Kitty printed paper, and original flavour.



-Country Ma’am-

Fujiya package

“Country Ma’am” is soft type cookies with chocolate chips.
It’s rather new to compare with Milky, although it’s already on its 30th anniversary this year.
You can see “30th Anniversary” printed on the box.
The flavours in this box are original and strawberry, and again strawberry is wrapped with a Kitty printed bag.



-Hello Kitty, Pokemon and Thomas & Friends by Kabaya-

Pretzel package

These are “Pretzel” products produced by Kabaya, a confectionery company in Okayama.
Only three flavours here, but there are more according to their official website.
Chocolate-coated “Pretzel” is quite similar to Glico’s Pocky.
While plain “Pretzel” looks like Glico’s Pretz, “Pretzel” is sweeter than the Pretz.
Both of “Pretzel” are much cheaper than Glico’s products (60 yen).

Pretzel package


-Mister Karl by Meiji-


-Mister Karl holding "Kaaru" light salted flavour-

“Kaaru” is one of the long-run products by Meiji since 1968.
This is not really a collaboration because Mister Karl is the mascot of the product, but it’s like “Where’s Wally?” (or “Where’s Waldo?”) package.
Mister Karl is somewhere in the picture.


Where is Mister Karl?
Answer is here.

There are three main flavours – light salted, cheese and curry.
I love cheese flavour the most!
Often you can buy this for less than 100 yen.

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A Japanese living in Okayama. A proud "Otaku"! Loves animals, snacks, manga, games (PC, iPad, Nintendo DS, PSP), foreign TV dramas, traveling and football (soccer).

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