I Love Konbini: No Coffee in Japanese Konbini, No Life
As I wrote in my previous post, I love konbini (convenience store) in Japan.
I often use it, especially after work.
And, I usually drink canned coffee when taking breaks.
This time, I’ll be introducing about coffee of konbini that every Japanese businessman cannot live without.
About product labels
If you take a closer look at the product labels, you’ll see the words “コーヒー”, means coffee, or “乳飲料” (milk-based drinks) written on it.
Then you might think, “What’s the difference?”
Actually, product labelling is controlled by Japanese government.
For coffee products, labels vary based on the amount of coffee beans as shown below:
[Amount of Coffee Beans and Product Labels]
|Coffee：||over 5g / 100g|
|Coffee-based drinks：||2.5~5g / 100g|
|Soft drinks containing coffee：||1~2.5g / 100g|
|Milk-based drinks：||products that contain over 3% milk solid (even if it clears the conditions for coffee product labelling)|
By the way, the Fair Trade Commission sets the rules for labelling of coffee products while the Ministry of Health, Labour and Welfare for dairy products.
Canned coffee is selling very well in Japan, to the point that every beverage manufacturer has its own brand.
Of course, there is also a wide variety of canned coffee in konbini.
Some of them are:
– GEORGIA (Coca-Cola (Japan) Co., Ltd.)
– BOSS (Suntory Beverage & Food Limited)
– FIRE (Kirin Beverage Co., Limited)
– WONDA (Asahi Soft Drinks Co., Ltd.)
– Roots (Japan Tobacco (JT) Inc.)
Chilled cup coffee products are also abundant. Most of them are from famous coffee shops such as Starbucks, DOUTOR, Mt. RAINIER, or konbini chain’s own brand.
There are only few kinds of paper pack coffee available in konbini. You can find them displayed along with milk and vegetable juice products. Most of them are milk-based drinks such as “Shiro-bara coffee” and “Ko-Iwai coffee”.
Recently, we can buy drip coffee at kobini, too.
Since it is dripped on the spot, it smells and tastes good.
The price ranges from 100 yen to 200 yen which makes it very popular.
Every time a customer makes a drip coffee, its aroma spreads throughout the store.
This reduces the smell of fried food and oden – one reason why konbini chains are putting effort on drip coffee.
Hot & Cold
As canned coffee became widely popular along with vending machines, konbini started to sell both hot and cold canned coffee during cold season.
Being a system engineer, most of the time I work indoor. So, it is difficult for me to feel the change in season. Whenever I see hot coffee being sold at vending machines or konbini, I would think “Oh, it’s already winter…”
By the way, you can buy hot drip coffee all year round but you can only buy cold one during hot season.
Tie-up products are irresistible!
Coffee products in konbini, particularly canned coffee, have tie-ups with toys and anime.
These are the current tie-ups:
– Georgia x JoJo’s Bizarre Adventure (Part 3: Stardust Crusaders)
This type has anime character printed on the can.
(JoJo’s fan surely can’t resist.)
– WONDA x Tomy
This type has a cap attached on top of the can with small goods inside.
This time, the freebie is a Capsule Tomica car.
Capsule Tomica cars are usually capsule toys in gashapon that cost around 100-200 yen. When it is attached to a coffee product as a freebie, you’ll feel it’s such a good deal!
(My son is also very happy with it! He loves NISSAN GT-R in particular.)
Not so long ago, WANDA also had a tie-up with Shingeki no Kyojin (Attack on Titan).
There are tie-ups like these every now and then. So, if you have a chance to come to Japan, don’t forget to check them out!
Latest posts by murakami (see all)
- Doctor Yellow – A Special Shinkansen (Bullet Train): What’s so great about it? - September 16, 2014
- Summer Ritual at Shinto Shrine: “Chinowa-kuguri” - August 18, 2014
- I Love Konbini: Amazing Technology of Onigiri (Rice Ball) - August 4, 2014
Summer in Japan is finally here! Finally, the season for Matsuri(festivals). Japan as busy as a country it may seem has a year-long list of festivals it celebrate all over the country. For most tourists, this is the best time to experience first-hand Japanese traditions and culture. In most of these festivals, you will find […]
Coming of Age Day Today is Seijin no Hi (成人の日) or Coming of Age Day in Japan. It is a national holiday held every second Monday of January. It is held in order to congratulate all those who have newly entered adulthood or those who turned 20 years old in the past year and encourage […]
Konpira in Kagawa (4) Konpira Shrine (4) [“Okusha” or “Oku no Yashiro” (Back shrine)] 583 steps to go from the main shrine to here. (1368 steps in total) “Okusha” is also known as “Izutama Jinjya”, Izutama shrine. This shrine was placed near “Ema-den” at first with a different name, but moved to the present location […]
Bizen country, its main area was southern part of the present Okayama prefecture, was very famous for swordsmithing. It’s also famous for pottery called “Bizen-yaki”, but in this post, I’m going to focus on swordsmithing only. Swordsmiths in Bizen There were a great number of swordsmiths in Bizen. According to several websites, it seems […]
Japan is blessed to have four distinct seasons: spring, summer, autumn, and winter. The word setsubun (節分, seasonal division) referred to the days marking the change from one season to the next. So, originally there were four of them, but nowadays, only the day before the beginning of spring in the traditional Japanese calendar, called […]
Bizen Osafune Japanese sword museum (1) About 30 minute walk from the Kagato station. It’s an institution with a sword museum, a shop, a forge and a sword craft centre. It cost me 500 yen (in November 2014) to enter the museum, but others were free. There were no swordsmiths nor craftsmen except one when […]
As we mentioned in our hatsumoude post, everything you do in the first days of the New Year can mean something or will affect the whole year. Hatsu (初) or “first” of something are important according to Japanese culture: the first shrine visit, first dreams, and the first sunrise have impacts on how your year […]
At this years company excursion, we traveled down south to Seto Inland Sea. Located in between Imabari, Ehime and Onomichi, Hiroshima. It took us about three hours to reach the port of Shitadami where we boarded a small cruise vessel to experience the Rapid Tides of the Kurushima Strait. Before the cruise started, the cruise […]
Kendo kata are fixed patterns that teach kendoka the basic elements of swordsmanship. The kata include fundamental techniques of attacking and counter-attacking, and have useful practical application in general kendo. The following two tabs change content below.BioLatest Posts harorudo Latest posts by harorudo (see all) Kaomoji: Expressing Emotions Through Text 2 – June 3, 2015 […]
Oni – Japanese demon Typical “Oni” image In Japanese tales, “Oni” is usually a villain. Its standard appearance is quite distinctive; [Skin colour] Mostly red or blue. [Head] Afro like a Belgian footballer Marouane Fellaini who turned into red from blue, with two straight short horns. [Face] Pointed ears like Mr. Spock, thick eyebrows, sharp […]